As a freestyle vocalist on London’s’ top nightclub circuit Haifa made her mark. Haifa was signed to Public Demand Records (Craig David, Artful Dodger) after witnessing her powerful vocals at the tender age of 20. Following a single produced by the #1 DJ/Production team Artful Dodger and releases on various compilations, Haifa set her sights on more commercial exposure and succeeded in reaching the final 10 of Pop Idol 1 UK. Simon Cowell heralded her as ‘simply amazing’. Haifa went on to sign a deal with The Ministry of Sounds Incentive label & embarked on a UK & International tour following her #2 dance hit & cover of Toni Braxton’s ‘Unbreak my heart’. (2002)
After she was approached by Sony in 2004, Haifa entered the BBC’s ‘Making Your Mind Up’, vying for a chance to represent the UK in the Eurovision song contest. Her live performance on BBC primetime once again brought her great exposure and interest from the public and the recording industry. ITV’s XFactor followed in 2005 Simon Cowell once again backed her as a serious contender. Placed in Sharon Osbournes’ group, Haifa made the final seven and flew to Los Angeles for the gruelling process to follow. Sharon told her that, “You’ve got a great smoky voice, which is so natural, it’s not put on; I mean you could never put that on. You’ve got a really great tone to your voice.” Simon Cowell came out again in support of Haifa, “Great looking girl. Very commercial, very likeable. I think you have something very, very good about you.” Haifa received exceptional ITV coverage and great support from the public.